moira lynch
Words matter.
Maybe these days more than ever before.
They can build trust or decimate it.
Unite or divide, praise or deride.
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They are the connective tissue of communication and the building blocks of ideas.
Used persuasively, they can weave a compelling brand narrative that inspires consumer awareness, adoption and action.
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That's where I come in...
Copywriting | Creative Copywriting | Content Writing | Brand Strategy | Brand Identity | Advertising Concepts | Websites and Landing Pages | SEO | Keyword Research | Email Marketing | Press Releases | Content Strategy | Brand Development | Digital Marketing | MS Office | Team Collaboration | Editing | Proofreading
presentation decks
MCRA
Rebranding initiative and 360-degree performance marketing campaign for a global healthcare advisory helped drive a 853% conversion increase and $6MM in revenue.
josh cellars
Engaging podcast series created awareness, adoption and call for Josh Cellars Wines by elevating the brand's existing support of veterans and first responders.
m&m's and skittles
Iconic shell candies owned the summer season with engaging, original programming and activation.
bayer
Multi-brand campaign encouraged cross-purchase by promoting proactive wellness for the entire family with a sharp focus on the gatekeeper (mom).
Fairfield Cares
Social media campaign heightened awareness of underage drinking among high school students. A focus on alcohol's destructive effects on growing brains and promising futures targeted 3 distinct audiences: kids, parents and law enforcement.