moira lynch
Words matter.
Maybe these days more than ever before.
They can build trust or decimate it.
Unite or divide, praise or deride.
They are the connective tissue of communication and the building blocks of ideas.
Used persuasively, they can weave a compelling brand narrative that inspires consumer awareness, adoption and action.
That's where I come in...
Copywriting | Creative Copywriting | Content Writing | Brand Strategy | Brand Identity | Advertising Concepts | Websites and Landing Pages | SEO | Keyword Research | Email Marketing | Press Releases | Content Strategy | Brand Development | Digital Marketing | MS Office | Team Collaboration | Editing | Proofreading
presentation decks
MCRA
Rebranding initiative and 360-degree performance marketing campaign for a global healthcare advisory helped drive a 853% conversion increase and $6MM in revenue.
Application is no longer available.
josh cellars
Engaging podcast series created awareness, adoption and call for Josh Cellars Wines by elevating the brand's existing support of veterans and first responders.
m&m's and skittles
Iconic shell candies owned the summer season with engaging, original programming and activation.
bayer
Multi-brand campaign encouraged cross-purchase by promoting proactive wellness for the entire family with a sharp focus on the gatekeeper (mom).
Fairfield Cares
Social media campaign heightened awareness of underage drinking among high school students. A focus on alcohol's destructive effects on growing brains and promising futures targeted 3 distinct audiences: kids, parents and law enforcement.